Cancer Australia wanted us to create a visually engaging and informative animated video that promotes the National Pancreatic Cancer Roadmap. The video will aim to raise awareness within the Australian community about the Roadmap, its interactive digital format, and its significance in improving outcomes for those affected by pancreatic cancer. The animation should highlight how the Roadmap simplifies access to key information and supports equitable cancer care.

Laundry Lane produced a 3D animated video to promote the National Pancreatic Cancer Roadmap. The video features a modern, dynamic animation style designed to capture audience attention and includes a clear call to action, encouraging viewers to explore the interactive digital roadmap and share it within their networks. The creative concept visualises the roadmap as a journey, with signposts marking key steps along the pancreatic cancer care pathway. The tone is educational, engaging, and informative, with a strong focus on vibrant visuals (primarily in purple) and fluid movement to enhance viewer engagement.