Uniting NSW
Creating A Better Future for Communities With Uniting NSW
Brief
We worked with DDB Remedy to produce a compelling and authentic video for their client, Uniting NSW, that encourages people with the right qualities to join the Uniting team.
Solution
This recruitment campaign set out to show the day-to-day experience of working at Uniting’s aged care homes while celebrating the people and attributes needed to deliver this quality of care. We conducted interviews with 3 staff across nursing, care support, and leadership about what makes their roles fulfilling and overlaid these with intimate and meaningful interactions with residents. Each staff was asked to give an “un-word” that best describes what they bring to the role and appeared next to their portrait hero-shot.