Department of Social Services
Getting Help Through Carers Gateway
Brief
Department of Social Services came to us to create a 1-2 min video that showcases the range of carer gateway services as well as the diverse range of carers and care recipients.
Solution
We introduced the character and story through a series of intimate shots and interview that reveal her personality and create a connection with the audience before getting into the more technical details of the services. This approach draws the audience in through visual storytelling and then drives them to action at the end through direct messaging and simple, yet effective graphics.