State Records NSW

Overview

Introducing Good Recordkeeping

Brief

State Records aims to support records and information management officers in public offices to understand and meet their responsibilities, introduce NSW public office employees to the principles of good recordkeeping and demonstrate how good recordkeeping enhances service delivery.

Solution

We developed a concise 2D explainer video, using a single voiceover narrating the script in its entirety.Visually, the video draws upon a clean, vector style illustration with a diagrammatic and iconographic visual language. This, in combination with some key characters gave the video the desired fresh, contemporary and engaging look and feel. The movement and animation is smooth, sophisticated and swift. This visual approach, alongside the concise overview style narration resulted in a resource that achieves the desired informative, credible and persuasive tone of voice.